Once in power for five years, the dominance of Apple iPhone mobile phone in China finally broken by their own domestic products.
Oppo R9, according to research released Friday Counterpoint (27/1/2017), become top-selling mobile phones in the Bamboo Curtain country by 2016, with sales reaching 17 million units or 4 percent of the market. Apple iPhone 6s is ranked second with sales of 12 million units.
Huawei Honor Joy 5S, Oppo A33 and MI redmi Note 3 completes the list of the top five best-selling mobile phones in China last year.
Counterpoint, analysis firm headquartered in Hong Kong, also noted the mobile phone business in China in 2016, up 6 percent compared to the previous year, with 465 million units shipped.
Besides losing its status as the best selling phone, the Apple iPhone also overall sales decreased by 21 percent in China. A situation which, according to CNBC (27/1) to signal danger for companies from the United States.
IPhone market share also declined from 14.3 percent in 2015 to 10.4 percent last year.
"The essential features that drive the mobile market is cas fast, OLED screen, larger battery, and dual cameras are already widely available. But most of these features are not available in the iPhone 6s," Research Director of Counterpoint Neil Shah an analysis of impairment iPhone sales, cited Gizmochina (29/1).
"IPhone 7 Plus does have a large capacity battery and dual cameras, but far from the reach of most Chinese consumers because of price."
He went on, the fate of Apple in the country could be improved if the iPhone 8, which is slated for release this year, it could attract Chinese citizens.
"On the iPhone 8 rumored OLED screen would be a positive value (if so used, ed.). I think the next model will be the key for Apple," said Shah.
Meanwhile, Oppo became very successful because the cost of high specification products which continue to launch. Market penetration by means of traditional sales (not online) is also one of the keys to success Oppo.
There are five models Oppo included in the list of 20 best-selling mobile phones in Tingkok 2016. Sales of all types of phones they were up 109 percent compared to last year.
Huawei leads
Overall, Huawei still leads in China in 2016 with a market share reached 16.4 percent, followed Oppo (15.5 percent), Vivo (13.9 percent), Xiaomi (10.9 percent), and Apple (10.4 percent).
Associate Director of Counterpoint, Tarun Pathak, said variant became the main selling Huawei Honor, while the P series flagship and Mate also managed to attract Chinese citizens.
"Huawei has set foot in the premium market with the success of P9 and Mate 8 and will continue surging premium market to challenge Apple," said Pathak. "In 2017, we expect Huawei will reap the results of their offline sales expansion strategy, which had begun in 2015, to provide coverage to 1,000 areas at the end of this year."
Oppo and Vivo --penjualan rose 78 percent during 2016-- expected to be a serious competitor in the struggle Huawei to maintain its dominance in China.
Counterpoint also states the main features that could boost sales of mobile phones is a fingerprint sensor, 4G + / VoLTE, cas fast, OLED display, large-capacity battery, the use of dual camera on the back, and a greater resolution in front of the camera for the purposes Selfie.
0 comments :
Post a Comment